Lands´End x Vogue

To launch the first Canvas by Lands’ End collection, we created an interactive look book that lived within Vogue's website. To embody the idea of a blank canvas, we recreated summer situations within a plain studio space, out of props and set design relative to different summer scenes - pool, meadow, sun and forest. The campaign played out through a video and allowed users to explore the settings from the fashion shoot through scrolling functionalities, looping videos and still photography.