LANE EIGHT | Challenging the Performance Narrative

A versatile performance footwear brand, founded on an inclusive philosophy and built for everyday athletes. I was the lead strategist on the ADAM Studios team that developed the brand identity for LANE EIGHT. I then led the launch campaign and content production via my consultancy, LAB COLLECTIVE. Afterward, I was brought in-house to continue to lead brand, communications and marketing. https://www.hellolabcollective.com/work/lane-eight