Working on Digital and print assets with focus on TikTik to attract Gen Z with new Blue Hyaluronic formulation bespoke to Laniege. Client: Laniege Product: NEW Water Bank Blue Hyaluronic Collection Talent: Starring Sydney Sweeney the star of Netflix Euphoria Creative Director: Emma Louise Gordon Director: Mckenzie Production: Michael Ashford Account Team: Graviety Road - Dario Verrini & Gilly Dukoff Props stylist: Kendyll Leiger Makeup Artist: Melissa Hernandez Hair Stylist: Florido Basallo Fashion Stylist: Odile Iturraspe Garland Post Production: Studio Private