A truly multi-disciplinary creative, specialising in working with beauty and lifestyle brands. Offering strategic creative consultancy & content solutions to deliver global campaigns. Considering brand and audience before medium, to help shape the way the industry is growing. Experience spans across advertising, branding and social content. Developing strategic creative, inclusive casting and beautiful colour treatments to achieve the rawness of real beauty. OGILVY, KARLA OTTO, DE BEERS, HUGO BOSS, CALVIN KLEIN,ESTEE LAUDER, AVEDA, CHLOE, TIFFANY, GUCCI, MARC JACOBS, KYLIE, DIOR, LANIEGE, BURBERRY, BALANCE ME, FACE GYM, DIOR. Further project examples availabe on request. Get in touch email@example.com.
- Laniege Water Bank Featuring Sydney SweeneyWorking on Digital and print assets with focus on TikTik to attract Gen Z with new Blue Hyaluronic formulation bespoke to Laniege. Client: Laniege Product: NEW Water Bank Blue Hyaluronic Collection Talent: Starring Sydney Sweeney the star of Netflix Euphoria Creative Director: Emma Louise Gordon Director: Mckenzie Production: Michael Ashford Account Team: Graviety Road - Dario Verrini & Gilly Dukoff Props stylist: Kendyll Leiger Makeup Artist: Melissa Hernandez Hair Stylist: Florido Bas
- Estee Lauder SensesA series of content across platforms to elevate brand positioning. Working with key beauty and fashion influencers. Each fragrance linked to their personality traits to create authentic partnership. Client: Estee Lauder Senses Creative Direction: Julie Hoang & Emma Louise Gordon Talent: Natasha Ndlovu Zara Martin Betty Bachs Charli Howard DOP: Alex reid Photographer: Billie Scheepers Hair Stylist: Daniel Martin Makeup Artist: Famida Manicurist: Tinu Bello Fashion Stylist: Simone Konu
- Origins GinZing Eye CreamDriving product consideration and awareness of NEW GinZing Refreshing Eye Cream (Original & Warm) Targeting the “In Control Expert Expert” by demonstrating the results and benefits of the upgraded eye cream formulation Using our Origins Influencers that is fresh, vibrant & engaging that is authentic. Developing assets across media, social, BVOD and online. Client: Estee Lauder Origins Product: NEW GinZing Refreshing Eye Cream Talent: Montana Brown @montanarosebrown1 Hannah Desai @cocobeaute
Creative / Art DirectorFEELANCER
London, United KingdomFreelance
Working with iconic brands and agency’s on creative strategy, art direction and executional designs. Developing holistic launch plans linking multiple consumer touch points.
Head of Brand Activations - MerchandisingCoty
London, United KingdomFull Time
• Advacate for positive team culture, through democratic leadership approach. • Managing the complexity of a broad brand portfolio of 22 brands/licensces across skincare, makeup and fragrances within the luxury division. Brands consisting of Gucci, Hugo Boss, Lancaster, Burberry, Marc Jacobs and Tiffany. • Interpreting commercial briefs to elevate pillar brands through effective content, engagement, strategy and storytelling. • Conceptualiaing and delivering new industry standards across assortment of platforms; including video and digitial content. Key activations include launching Gucci makeup into the UK market, Hugo Boss GQ awards and Tiffany & Love launch. • Ensuring on brand execustions. Achieving No.1 worldwide sales +64% to target for Gucci Alchemist’s Garden launch Jan 2019. • Driver for effective partnerships across external stakeholders. Opening new distribution channels and elevating brand presence across key retail partners through innovative customer engagment. • Leading through complex transitions post merger and through internal restructures.
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- Art Direction
- Brand Activation
- Brand Engagement
- Design Development
- Design Direction
- Creative Campaigns
- Creative Direction
- Social Advertising