Laser or L'Oréal

Australians now spend more per capita on cosmetic surgery than any other country in the world. But there is an alternative to painful, invasive skin resurfacing procedures – L'Oréal Paris Revitalift Laser X3. To prove this, we did a side-by-side comparison on one woman's face. On the left half, Kate had a laser skin resurfacing treatment, while on the other, she simply used LOréal Revitalift Laser for four weeks. The results? She couldn't tell the difference. Originally briefed as a social campaign, Kate’s story was so successful that it also later ran on TV in Australia, as well as in several other markets. The Revitalift Laser range sold out in Australia for the first time ever as a result of the campaign.