Launching a brand for Gen Z: COLLUSION

From April 2017 I worked with a small team to launch a new brand backed by ASOS. This involved strategic planning of media across Facebook, Instagram, Youtube, Spotify and Snapchat, in order to achieve the primary aim of mass awareness in the Gen Z demographic as well as demonstrating strong return on advertising spend through DR activity. I also lead on the content strategy across organic platforms and worked closely with creative, production and design teams to ensure creative was relevant to media and audience.