Launching Andy Murray's Five Star Cromlix Hotel
Working with long-standing client Inverlochy Castle Management International, I supported the launch of Andy Murray's Cromlix hotel in 2014.
Hosting a number of menu tasting experiences with celebrated chef Albert Roux OBE KFO, soft launch press trips and interviews with Andy Murray and Judy Murray, I secured widespread coverage at a national and international level.
Coverage highlights included GQ Magazine, The Times, Conde Nast Traveller, Financial Times and The Sunday Telegraph.
Ongoing media activity and support has resulted in the hotel receiving a number of awards and being above 80% capacity on average.
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Companies
Weber Shandwick
- Marketing & PR