About me

Award-winning communications consultant with experience in marketing, advertising, social media, copy writing and public relations across consumer, textiles, property, tourism and hospitality sectors. Over four years experience working with one of the world's leading global public relations companies and named 'Young Communicator of the Year' by CIPR Scotland in 2016.

QuestionsProjectsExperienceTeam

Projects

• Launching Andy Murray's Five Star Cromlix HotelLaunching Andy Murray's Five Star Cromlix Hotel Working with long-standing client Inverlochy Castle Management International, I supported the launch of Andy Murray's Cromlix hotel in 2014. Hosting a number of menu tasting experiences with celebrated chef Albert Roux OBE KFO, soft launch press trips and interviews with Andy Murray and Judy Murray, I secured widespread coverage at a national and international level. Coverage highlights included GQ Magazine, The Times, Conde Nast Traveller, Financial Times and The Sunday Telegraph. Ongoing media activity and support has resulted in the hotel receiving a number of awards and being above 80% capacity on average.

Work history

PR Account ManagerWeber Shandwick
Oct 2012Aberdeen, United KingdomFull Time
Lead and support consultancy teams to deliver media and community relations activity for variety of clients including Andy Murray's Cromlix hotel, overnight rail service Caledonian Sleeper, property developer Barratt Homes and Scotland's largest planned new town, Chapelton. Past clients include Textiles Scotland, SEPA and Cromlix Collection which was developed as a partnership between Judy Murray and Harris Tweed Authority. Experience includes social media and blogger influencer engagement, copy writing, social media management, media relations, marketing, strategic planning and advertising. Wide network of print and broadcast media contacts has led to securing coverage in Vogue, GQ Magazine, Conde Nast, Telegraph, Guardian, BBC, ESPN, Times and Lonely Planet Magazine.
Assistant Account ExecutiveMcCann London
Aug 2011 - Sep 2011London, United KingdomInternship
Internship with world-leading advertising agency McCann Erickson. Clients included Maybelline, L'Oreal, Toshiba and Nescafe with tasks involving script writing, editing, copy writing and competitive research.

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Skills

• Writing
• Media
• Strategy
• Social Meda
• BA Hons Fashion
• Interest in Luxury Fashion Retail
• Food and Travel
• Branding
• Social Influencer Outreach Executive

Education

BA(Hons) Fashion Management
Sep 2008 - Jul 2012

Awards

Young Communicator of the Year