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Launching Handel & Hendrix in London
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I was involved in the rebranding of 'Handel House' to 'Handel & Hendrix in London', project managing the project with Pentagram
The exhibition space featuring his original acoustic guitar before entering Hendrix's room
Featuring Hendrix's former girlfriend Kathy Etchingham, she was integral to the PR campaign for the launch in February 2016
A room featuring highlights of Hendrix's recording collection - including some recordings of Handel's works
Opening night with Hendrix projected on the front of the buildings
Opening night with guests watching a film in the exhibition space
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#jimihendrix
#georgefriderichandel
#rebrand
#opening
#pressevent
#websitecreation
#photography
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