Launching the Cadbury Creme Egg Café

In 2016, we launched the Cadbury Creme Egg Cafe; an immersive popup located in London's Soho. Seats to the café sold out in under an hour and 8,000 people visited the café across seven weeks, raising over £16,500 raised for The Prince’s Trust. The café launch generated over 225 pieces of media coverage, including 12 nationals and key titles, while the campaign reached over 510,000,000 with a positive sentiment of 95%.