Head Of Digital and NCTJ accredited Multimedia Journalist with 12 years experience across both global and start-up brands. Clients have spanned all sectors including FMCG, F&B, health, beauty, wellness, leisure, arts, charity, experience, culture, tech and finance. Brands include Cadbury, Facebook, Sony, Lionsgate+, Tinder, ITV, Red Stripe, William Grant & Sons, FULFIL, David Lloyds Leisure Club, Dove, Garnier, The Great Escape, Magnum, Sainsbury’s, Udderbelly at Southbank, Kraken Rum, WOMAD, Jose Cuervo and much more. Services include digital strategy, new biz, content marketing and production, copywriting, client and account management, paid social, influencer marketing, website, creative ideation, brand partnerships, competitor benchmarking, content direction, talent management, channel and community management, event production, media strategy / liaison, affiliate, mobile marketing, social listening, e-marketing, graphic design, crisis comms, budget management and more. Available March 2023.
Projects credited in
- Launching the Cadbury Creme Egg CaféIn 2016, we launched the Cadbury Creme Egg Cafe; an immersive popup located in London's Soho. Seats to the café sold out in under an hour and 8,000 people visited the café across seven weeks, raising over £16,500 raised for The Prince’s Trust. The café launch generated over 225 pieces of media coverage, including 12 nationals and key titles, while the campaign reached over 510,000,000 with a positive sentiment of 95%.
- CADBURY x HOUSE OF HOLLANDMake the Cadburys Singles range famous with the millennial audience, re-igniting the brands popularity. Cadburys Singles (Whisper, Boost, Twirl, Crunchie and Double Decker) have long been the brand’s most iconic bars. But as the 80’s child grew up, we were faced with a challenge of introducing and creating fame amongst a new, younger audience. And penetrate a cluttered and diverse on the go snack market. To propel the brand into lives of millennials, we needed to infiltrate their culture - w