launching USA TODAY SPORTS+ into the U.S
USA TODAY SPORTS+ is unlike any other sports news platform. by harnessing their huge network of local sports journalists in towns and cities across america, it’s able to bring fans closer to the action, offering first hand accounts straight from the locker room. how do you communicate this simple fact, in a way that conveys the ultimate emotional benefit? by knowing more, you enjoy more. so let’s champion the fan experience as a means of showing how USA TODAY Sports+ can make you a better, more fulfilled fan.
FAN HARDER!!!!
we cast 29 real super fans (and one dog) from the 7 launch markets (including ohio, michigan and tennessee) and brought them together in a celebration of their love for their team.
throughout all executions – across outdoor, social, AR experiences and PR – we let the real emotions shine through, supporting it with simple messaging and playful content.
