Launching Wendy's UK

Wendy's arrived in the UK. But how do you make a splash in a market full of giants? Well, you call out the bull. Fast food in the UK is not ok. We decided it was time for a girl to show how it's done. We took the fight to the UK capital of burgers, Reading - where we opened our first restaurant. We put out tactical posters making fun of our competitors, and with geo-targeted social we kept on roasting them. I was the social media manager for the arrival of Wendy's in the UK - covering pre to post launch. Tasks included: creating the Wendy's UK social media playbook, launch plan, always on community management, copywriting and content creation.