About me
Senior Social Media Manager across Wendy's UK, Baileys Global - as well as having the pleasure to work across other brands within our client portfolio.
Projects
- Launching Wendy's UKWendy's arrived in the UK. But how do you make a splash in a market full of giants? Well, you call out the bull. Fast food in the UK is not ok. We decided it was time for a girl to show how it's done. We took the fight to the UK capital of burgers, Reading - where we opened our first restaurant. We put out tactical posters making fun of our competitors, and with geo-targeted social we kept on roasting them. I was the social media manager for the arrival of Wendy's in the UK - covering pre to
Work history
Senior Connections & Social Media ManagerVMLY&R
London, United KingdomFull Time
- Lead day-to-day management and engagement of social media channels (Pinterest, Instagram, - TikTok, Twitter, Facebook & YouTube) for multiple clients. Including content strategy & creation, creative briefing, platform strategy, and campaign ideation.
- Handpicking creators to brief and then direct for creative campaigns across social.
- Managing junior community manager.
- Performance reports on organic and paid from a paid perspective, as well as local markets around the world.
- TOV guardian and lead copyrighter for social and website for Baileys global and Wendy's UK.
Community ManagerVMLY&R
- London, United KingdomFull Time
Education
BA(Hons) Fashion Marketing and PromotionUniversity of The Arts London (UAL)
- London, United Kingdom