We set out to create a video for Laura Wright that cast her as the ultimate female icon – a visual that matched the title of the song “The Sound of Strength.” Laura became a symbol of beauty, strength and confidence in a role reminiscent to Laura’s look-a-like Katniss Everdeen from The Hunger Games. Borrowing references from films such as 1984 and Children of Men. Utilising the idea of people being monitored, assessed and watched over. An anti-establishment movement that Laura is the head of, training and crafting their skills and strength to combat the modern day world.