Lavyrinthos (labyrinth)

  • Effie Koukia
The brief was about the design of the logotype of the campaign “STOP HUMAN TRAFFICKING” which will take place as an action of the organisation. The brand identity “Labyrinth” illustrates the life of our young fellows who are trapped in an labyrinth with no exit. It represents the unknown path which they are forced to follow. The logotype has the shape of a hand and the labyrinth inside presents also the palmistry lines of the destiny of the victims which can not change without external help. The hand has the gesture of “STOP” to state that an end to this situation must be reached. The goal of the brand identity is to provoke awareness through the fact that each of us is facing his/her own labyrinth every day.