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I am a multi-disciplinary designer and creative thinker, based in London UK. I love to work across a variety of creative mediums: from product to retail design, brand strategy to identity work, interaction and digital design, advertising, photography and illustration. My work is based on holistic design thinking and my intention is the development of design experiences inspired by people’s everyday stories. My work has been featured in various journals such as Frame Magazine, Design Week and Material Lab and has been exhibited in a series of exhibitions such as Designersblock at London Design Festival and New Designers. I was also recently selected as “Ones To Watch” from Design Council UK, a project which nominates designers with outstanding vision and potential to contribute to the UK’s reputation as a leading design nation.
- Designed in house and from distance winning pitches for clients such as Lloyds Banking Group and MacDonalds , dealing with last minute word with grace and patience according to the Client Director and Creative director feedback.
Responsible for the development and execution of creative campaigns for the clients: Abellio Greater Anglia and Flow Energy.
-Responsible for assisting in brainstorming sessions and mockup development for clients such as Clydesdale & Yorkshire Bank, Wellcome Trust, Ramblers, Prince Foundation for Children & the Arts. - Developed the 33% of designs for "Clydesdale & Yorkshire Uniforms" pitch, supporting senior designers and contributing to the successful win of the pitch.
Developed in one week 7 high fidelity product prototypes for the M&S Christmas products series 2015, compared to average 2 by most designers, raising the possibilities for the client to buy more than one of them.
Department of Publications and Exhibitions. -Executed 25% faster than the giving deadline the whole visual localisation of London's Natural History Museum Exhibition
Worked as Junior Art Director in the P&G creative team, for the brands Ariel, Olay, Pampers and Head&Shoulders, delivering advertising and marketing creative solutions for print and film.
Class of award: With Distiction, 1st in class Master Project: “EXTRACT: Edible painting and printing products” Modules: Design Research, Research Methods, Design Studio, Studio Theories and Contexts, Design Exposition, Exposition Theories and Contexts
Class of award: 8.17 / 10 (2:1), First in class out of 66 students Final Thesis: “Balcony Farm: Design of 3 systems for urban agriculture household use” (Grade: 10/10) MSc: Human Computer Interaction sector modules included: Information Design, Multimedia Design & Technology, Design for All, Cognitive Science BEng core modules included: Design Theories and Methodologies, Systems Design and Theories, Programming Methodologies and Techniques, Computer Aided Design, Advanced Mathematics, Materials Engineering
2 years foundation course on architectural drawing and freehand drawing.
Class of award: 18.1 / 20 (1st )
Project: EXTRACT painting and printing products. Selected in top 30 product design ideas out of 332 entries across the UK.
Project: EXTRACT edible painting and printing products Category: Materials World Selected in top 46 designers out of more than 500 entries across the UK. As part of its 70th anniversary, Design Council has searched for the next generation of young design talent that will help shape the future. The 70 Ones to Watch have been selected from hundreds of entrants for their outstanding vision, ambition and potential to contribute to the UK
Awarded for "Lavyrinthos" brand identity Client: PRAKSIS Brief by: OgilvyOne Athens http://www.effiekoukia.com/stop-human-trafficking
Young Lions Competition Hellas 2013 Awarded for "Arhi" brand identity Client: Shedia Street Magazine Brief by: DDB Athens http://www.effiekoukia.com/shedia-street-magazine
Young Lions Competition Hellas 2012 Awarded for "Motive Athens" brand identity Brief by: Arrow Advertising http://www.effiekoukia.com/this-is-my-athens