PRAKSIS is an independent Non Governmental Organisation whose main goal is the design, application and implementation of humanitarian programmes and medical interventions. PRAKSIS main goal is the elimination of social and economic exclusion of vulnerable social groups and the defence of their personal and social rights. One of PRAKSIS beneficiaries are trafficking victims and sex workers.
In the competition we were commissioned to design the brand identity of PRAKSIS campaign “Stop Human Trafficking”. The strategy we followed is that there is a common point between the public and the victims. In the middle of an economic and social crisis, greeks also share feelings of disappointment, lose of faith, injustice. They feel that they live a situation that they can not handle or change by themselves.
The brand identity “Labyrinth” illustrates the life of our young fellows who are trapped in an labyrinth with no exit. It represents the unknown path which they are forced to follow. It communicates also the personal labyrinth that every person faces in his/her personal life everyday. The logotype has the shape of a hand with the gesture of ‘Stop’ to state that an end to this situation must be reached. The lines inside represent the palmistry lines of the destiny of the victims, which can not be change without external help.
The brand identity was applied in promotional material.