LAW x Nike @ 18Montrose

A LAW production, directed by Joe Wilson, celebrating British youth culture’s endless attraction to speed and freedom. The film follows Jay and a group of BMW E30 enthusiasts from Hitchin to ‘The Takeover Cruise’ in Harlow, a raucous midnight mass for devotees of BPM and BHP on London’s liminal outskirts. Back-seat riders emulate the intimate passages of time spent static in carparks and lay-bys, whilst school-age arcade racers learn to negotiate corners long before their L-plates. Chrome exhausts are elevated into gleaming Gran Turismo car parts and Seat Ibiza badges allude to the euphoria of a distant paradise. These films were used as part of the Nike Air Max 98 launch party at 18Montrose Directed by Joe Wilson Produced by Rhys Chapman Creative Direction LAW Magazine