Layla Chauhan Designs

Layla Chauhan Designs is a small business selling one-of-a-kind, unique patchwork bags and accessories. I created zero waste, up-cycled denim patchwork bags and accessories combined with original hand printed fabrics, digitally designed materials and sari remnants inspired by the immigration story of Brick Lane. I have sold these products at several craft fairs alongside expanding my product line to larger sized bags, lavender hearts, reusable makeup remover pads and prints. I learnt about the importance of brand values and beliefs and transferred this identity into my website, business cards and other marketing assets.