LDNM SUPPLEMENTS

For the launch of LDNM’s own supplements range I created a new adaptation of the LDNM logo for the to create a distinction from existing LDNM products, which included fitness guides and gym wear. The supplements needed to be authoritative, impactful and have unisex appeal. As well as sport supplements, the range includes wellbeing supplements which I felt should be clearly distinguished from each other. I chose to reverse the off-white and black to create a lighter, fresher appearance whilst maintaining a cohesive overall look and feel. The bold monochrome design coupled with the new logo created an ownable look and feel for the range, which has seen fantastic sales following the launch in January 2016.