Le Biau — Brand identity

  • Joe Russell
Le Biau is a chambre d’hôte (bed and breakfast) in a stunning 16th Century farmhouse in the south of France. Its identity needed to be as stylish and welcoming as the place itself.
The original logotype takes inspiration from 16th Century scripts. It’s paired with Garamond – a 16th Century, French typeface – along with a neutral colour, based on the stone of the house.
Modern photography ensures the place is very much in the 21st Century.