Projects credited in
- Other Shop – paper #3OTHER is a fashion brand, with its own store on Kingly Street in Soho – OTHER/shop. We designed the third edition of OTHER/shop’s paper. The paper is a mix of designer profiles, interviews, and fashion stories. We retained the newspaper format of previous editions, but gave the design a new lease of life.2
- Obonjan – Brand IdentityObonjan is an island just off the coast of Croatia, surrounded by crystal blue waters, and under star-filled skies. Open for six weeks during the summer, it’s a place to relax, party, swim and meditate in equal measure. It’s the perfect summer holiday, with a festival twist.2
- Yard Sale Pizza – Brand IdentityYard Sale Pizza is a ‘local neighbourhood pizza joint’ offering an alternative to the likes of Franco Manca, Domino’s and Pizza Hut, with a high-quality, stone-baked delivery pizza.4
- The Commonwealth — Brand IdentityThe Commonwealth is an iconic 8-storey building in the heart of downtown Memphis, Tennessee—a building rich in history, that has stood vacant for over three decades. Formally known as the Medical Arts Building, and then The Hickman Building, it was bought in 2014 by a local business consortium, with the vision to restore it to its former glory, turning it into a beacon of light in the downtown area.3
- London Design Fair — Campaign 2016This year’s campaign focused on the show’s changing name from Tent London to the London Design Fair, and its expansion to three floors. We designed the full annual campaign across print, digital and onsite wayfinding and signage.1
- La Brasseria – Brand Positioning & IdentityGetti had been serving Italian food to visitors and the local community in Marylebone for 20 years — the Fraquelli family is well known in these parts. Early last year the family decided that it was time for a complete overhaul. Land of Plenty were tasked with redefining the brand proposition, leading to a new brand identity and supporting collateral. The identity included the logo, colour palette, typefaces, illustration and materials; menus; website; interior and exterior signage. We helped2
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Work history
Creative DirectorLand of Plenty
London, United KingdomFull Time
I have over 10 years experience working in the creative industry at number of leading design studios, operating within traditional graphic design, branding, strategy and communication. I am now a Co-Founder and Creative Director at Land of Plenty.
Skills
- Branding
- Graphic Design
- Art Direction
- Strategy
- Digital Design
- User Experience
- Design
- Creative
- Print Design
- Web Deisgn
Education
BA (Hons) Graphic DesignArts University Bournemouth
 - Bournemouth, United Kingdom