Getti had been serving Italian food to visitors and the local community in Marylebone for 20 years — the Fraquelli family is well known in these parts. Early last year the family decided that it was time for a complete overhaul.
Land of Plenty were tasked with redefining the brand proposition, leading to a new brand identity and supporting collateral. The identity included the logo, colour palette, typefaces, illustration and materials; menus; website; interior and exterior signage.
We helped the Fraquellis to define their offer, creating something unique to them. The result is an all-day dining experience, like the best Parisien brasseries, paired with the food from their home city of Milan. This proposition led the whole visual identity, and also resulted in an unexpected change of name.