Le Creuset is a world-renowned French cookware brand, known for its signature colour ranges. When the brand was launched in South Africa, we were tasked with the art direction of the brand's shoots. We decided to modernise the heritage brand's look and feel for the local market, ensuring its status as both premium and aspirational.
During my time at Canvas I conceptualised and art directed Le Creuset's food shoots for new colour ranges and occasions, including Mother' Day, Cotton, The Sorbet Collection, Cool Mint, Mist Grey and Wedding. I also art directed the Colour of Spice online videos, which were used internationally.