Le Creuset Sorbet Collection

  • Michelle Baron

Le Creuset is a world-renowned French cookware brand famous for its colourful ranges. They launched The Sorbet Collection in 2017 which consists of collectible stoneware sets in pastel colours. We were tasked with creating the packaging for the new range and art directing the product shoot. The packaging is inspired by classic ice-cream truck designs of a bygone era. The typography is classic vintage, and each item bears signature pink and white stripes. The packaging was rolled out internationally and is one of the brand's highest selling ranges.