Le Marché - SS24 Babywear

For this project, I received a brief from a leading high-street retailer, to design a capsule collection for SS24 for Baby. After noticing lots of fruit and abstract flower graphics in my trend research, I developed my concept Le Marché. The colour palette combines the essential lilac hue with other zesty pastel tones, whilst gingham, ribbed and embroidered fabrics intend to soften the vibrancy. It was really fun to incorporate ruffles and gathering into classic babywear shapes, as well as designing some simple vector graphics for use as placement graphics and all over prints.