Lee Stafford Hair Apology Hair Care Range Launch

CLIENT Lee Stafford through Mibelle Group Brands. Hair Apology, is a new sub-range within the Lee Stafford hair care umbrella. To target consumers with weakened hair that has been left feeling damaged, broken and unhappy. OBJECTIVE To launch the Hair Apology Hair Care Range and shape brand look and feel through Print & Digital Comms. Key focuses to conceptualise and direct lifestyle campaign photography to promote key benefits. Ensure a premium printed tangibles are produced and manage packaging design through to product manufacture. HAIR APOLOGY The tone of voice is all about emphasising punchy and modern lettering to communicate turning the clock back on damage.