Lee Valley Regional Park Identity, Brochures and Website

The Brief
To help Lee Valley Park and it’s visitors prepare for the 2012 Olympics by showcasing the proposed plans for the park online and in print and asking for their feedback.

The Solution
I wanted to create a logo that would bring the areas of the park that were being discussed together, Visitors, Sport & Recreation, Biodiversity, Community, Landscape & Heritage and Environment are all represented within the logo used for the project. I designed the website where the plans would be accessible, which featured before and after maps. The results were then published in a series of documents that people could view online or in print. These editorials took the inspiration from a day in the life of the park and those that interact with it.
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