• Roshan Takhar

LIFF is the largest film festival outside London. Founded in 1987, it is held in November at various venues throughout Leeds,Yorkshire. In 2015, the festival welcomed over 40,000 visitors and showed over 300 films from around the world, shorts and features, commercial and independent. It in my opinion has shaped the city in terms of entertainment culture. The 30th anniversary edition of Leeds International Film Festival took place 3–17 November 2016. This shows the traditional value it has and how important it is to the city. It is backed by the Leeds City Council, today Leeds is a major centre for film production and exhibition. A qualifying event for the BAFTAs and the Oscars, Leeds International Film Festival is a national celebration of global filmmaking culture.

The design involves a range of literal and lateral responses. The Kilburn White Horse is the most northerly turf-cut figure in Britain and one of the most famous landmarks in North Yorkshire. It was fitting to represent this in the poster, as the aim was to achieve a traditional poster that honours the legacy of the event whilst producing something relevant and contemporary with a visually satisfying aesthetic.