Brief
Design the homepage and feature page for the legal service startup 'Legal Tender'.
Background
Nicholas' startup 'Legal Tender' is a web based platform where businesses can manage their legal partners, projects and spend quickly and easily. As the startup is growing, the existing webpages needed to be updated and a new features page created. Using the existing brand guidelines as a starting point, the aim was to really show off the product and convey how easy and accessible the product is to use. The pages had to look professional but not stuffy. Also, the legal profession is notorious for using inaccessible language so it was imperative that the language used here was as clear and concise as possible!
Concept
These sites needed to feel like a breath of fresh air to the people who commission legal work so my aim with this brief was to really keep everything clean and simple. Wherever possible I reduced text and used images and icons to convey the information. Large or full bleed images, as well as different coloured backgrounds, helped create sections, show off the product and also create a feeling of space on the pages.
Update - Legal Tender has now renamed itself Apperio. Check out the new site on the link below!