LEGO-Pitch samples.

A self-initiated project that had been created as part of my pitch, to LEGO. This concept was an attempt to introduce the brand to a new perspective and to push the boundaries of what LEGO could be, as a brand. The Art Direction had taken its inspiration from the rich tapestry of English Folklore and thematically, had endeavoured to explore some of the same narratives as works such as Robin Hood, and Alice in Wonderland. I had intended to call the product range, The Forest Phantasma.