Lego - Play Makes Anything possible - Women's Euros

A 360° campaign activating LEGO’s first ever sponsorship of a sporting event, UEFA Women’s EURO 2022. Featuring a suite of content films, print, OOH, reactive social, as well as a series of fun LEGO animations that ran across digital OOH sites near participating stadiums up and down the country. Using the iconic LEGO bricks, this campaign brings to life the pre-existing ‘Play Makes Anything Possible’ brand line by showcasing all the occupations that young women can aspire to and achieve. From a professional football player to a drummer, to even the more fantastical such as a ‘Weird Fish Finder!’