Paul Pearson
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Paul Pearson

Creative DirectorLondon, United Kingdom
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Emily Clark
Paul Pearson
Available

Paul Pearson

Creative DirectorLondon, United Kingdom
About me
This is me, currently A Creative Director at Brave. Having come from an integrated background, I like to think I look at things a little differently. It's why during my 11 and a bit years in the industry, not only have I worked for a diverse list of clients, including British Airways, Confused.com and CoppaFeel!, I've also picked up a few awards along the way.
Projects
  • Love Honey - Light relief in lockdown
    Love Honey - Light relief in lockdownBrave have won a whopping £250,000 worth of outdoor media for our cheekiest client, Lovehoney – the UK’s largest sex toy retailer. The prize was awarded for the Ocean Outdoor Crucial Creative competition. The competition called for brands to raise a smile during the easing of lockdown. This year has seen countless studies finding a rise in stress levels. When we venture out, it feels like we’re trapped in a nightmarish science fiction movie, with ‘social distancing’, ‘masks’, and ‘lockdown’ beco
  • Raise your Rosé
    Raise your RoséIf you've been to the Cannes Lions Festival of Creativity, you'll know how much rosé gets drunk. Lots. So what if the small fortune spent on that delicious pink stuff could go towards something good? Introducing The Cannes Lions Château de berne 2015, a specially made bottle of rosé that turns indulgent behaviour into good as the profits from every bottle go towards helping local charities. Santé to that.
  • Iceland - Barbecue Season 2018
    Iceland - Barbecue Season 2018The summer barbecue. One of the most competitive events of the season. Who will bring the best burgers? Strut in with succulent sausages? Our commentators are to here find out. They’re fast-talking, quip-making funny Americans. Together, they watch the BBQ action unfold, and make excited and witty comments throughout. To them, a barbecue is a lot like sport. And whoever brings the best food - is the WINNER!
  • Crimestoppers - Putpockets
    Crimestoppers - PutpocketsPick pocketing is a constant problem. Especially in City centres like London and Bristol. And while poster campaigns do what they can, there’s often no real cut through. One of the main reasons for this is that people never really believe that it will ever happen to them. However, how do you do this without actually taking something out of peoples pockets and bags? Well, you put something in.
  • Battersea Dogs & Cats Home - Happiness Starts At Battersea
    Battersea Dogs & Cats Home - Happiness Starts At BatterseaSince 1860, Battersea Dogs and Cats Home have helped to re-home millions of animals. The reason they've been so successful is because they do so much more than just getting the animals healthy. They make sure the animals are happy. Then, and only then are they ready to be re-homed. To really dramatise that point, we got the dogs and cats to show just how happy they are with big, wide, grins.
  • Confused.com - Drivers win
    Confused.com - Drivers winIf you're a driver then you know exactly what it feels like to experience a winning driver moment, like executing the perfect reverse park, finding the last hard boiled sweet stashed in the driver door pocket or the thrill of being the first to spot the bus lane is open... Our campaign for Confused.com focuses on bringing those moments to life. And who better to play the role of the winning driver than the star of Car Pool Karaoke, Mr James Kimberley Corden. And yes, that is his middle name.
Projects credited in
  • Motors.co.uk - Just A Lump Of Metal
    Motors.co.uk - Just A Lump Of MetalThe advertising for second hand car search is about as shouty as they come. So you either try and shout louder, or draw people in and start a conversation. With our Motors.co.uk campaign, ‘Just A Lump Of Metal’ we opted for the latter. It’s our love letter to cars made for people who don’t care much for them. Because, whether we realise it or not, cars play a huge role in our lives and are the space where lots of important memories are made.
  • Xylem / manchester City FC - Be A Water Hero
    Xylem / manchester City FC - Be A Water HeroWater. It’s a pretty big deal. And if we don’t drastically cut our usage by 2045, the UK Environmental Agency predicts we could face severe drought. This film for Xylem and Manchester City sees different bits of football memorabilia come to life and ask the people of Britain to think again about their water usage and in turn, pledge to be Water Heroes.
  • World of Tanks - No Other Win Compares
    World of Tanks - No Other Win ComparesFor Brave’s follow up to last year’s global spot for World of Tanks we dialled up the crazy, and wrangled some dolphins. World of Tanks has over 160 million active players, making one of the biggest MMO (Massive Multiplayer Online) games on the planet. It’s also tough. Really tough. That means when you do finally master it, it’s oh so satisfying. That’s where our campaign, ‘No other win compares’ comes in. Once you’ve had the hit of a World of Tanks win, nothing else cuts the mustard. Not even
  • Orluna - Origin Natural
    Orluna - Origin NaturalOrluna are experts at creating beautifully lit spaces. And this year, they’ve innovated and finessed an entirely new form of interior LED lighting, inspired by nature itself. That’s because when it comes to light, nature can conjure up remarkable things. Like the particular time of day when, if everything is just so, the world is bathed in the softest, purest and most beautiful light there is. So to bring this thought to life, we brought the outdoors indoors and created an interior world that’s
  • World of Tanks - Art of Winning
    World of Tanks - Art of WinningWorld Of Tanks is one of the biggest MMO (Massive Multiplayer Online) games in the world, with over 160 million active players. It has a passionate fanbase, because it’s a rewardingly complex game that’s satisfying to master. It’s difficulty is also its biggest communications hurdle. How do you quickly and clearly convey that World of Tanks is a strategic, historically accurate tank battling game that tests your knowledge, leadership and planning skills, that’s also a fun and exciting shooter? I
  • Love Honey - Light relief in lockdown
    Love Honey - Light relief in lockdownBrave have won a whopping £250,000 worth of outdoor media for our cheekiest client, Lovehoney – the UK’s largest sex toy retailer. The prize was awarded for the Ocean Outdoor Crucial Creative competition. The competition called for brands to raise a smile during the easing of lockdown. This year has seen countless studies finding a rise in stress levels. When we venture out, it feels like we’re trapped in a nightmarish science fiction movie, with ‘social distancing’, ‘masks’, and ‘lockdown’ beco
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Work history
    Brave London logo
    Brave London logo
    Creative DirectorBrave London
    London, United KingdomFull Time
    Karmarama logo
    Karmarama logo
    Senior CreativeKarmarama
    London, United KingdomFull Time
    I'm a senior creative working on brands such as Confused.com, Iceland, Air new Zealand and Costa. During my time here, I've also worked on and won numerous pieces of new business and have overseen work for clients such as CoppaFeel!
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Skills
  • Copywriting
  • Ad Copywriting
  • Communications
  • Art Direction
  • Creative Direction
Education
    B
    B
    BA(Hons) Creative AdvertisingBucks Ad School
    High Wycombe, United Kingdom