Naked Smoothies - Live Colourful

  • Paul Pearson
  • Dan Griffiths
  • Caroline Paris

Introducing our juicy new campaign for Naked Smoothies. We created and brought to life their new brand platform, ‘Live Colourful’ with a mouth-watering world, filled with supersized fruit. To make sure our world felt as epic as possible, from the clouds of glistening fruit to the juiciest lake you’ll ever see, we used AI art generators and Unreal Engine 5 tech to bring it all to life. And to hit those flavour cues hard, we set the film to Mtume’s, ‘Juicy Fruit’, making it not just a treat for the eyes. We expanded on our film with a set of impactful OOH assets that brought bottles full of colour to grey everyday spaces.”