LEGO The Most Boring Room Ever

We created a social experiment, a film “The Most Boring Room Ever” to convince parents to take the #Play Pledge and turn everyday moments into something playful. What unfolded showed parents across the world just how simple free play is and how it can come from the most unexpected of places...even a single roll of paper. It even kick-started a wave of families sharing their own everyday Play Pledge moments empowering people to see play in different ways.