About me
As Head of Production/Executive Producer at Ketchum London, my expertise has been pivotal in delivering compelling, award winning films, OOH and social campaigns. With a focus on storytelling and film craft, I have led productions for major brands, ensuring each project's creative vision and key messaging is realised with precision, innovation and craft. The role has honed my skills in developing scalable production solutions and optimising production processes which has contributed to the success of campaigns and driven revenue gains.
My approach is grounded in a collaborative spirit, working alongside cross-disciplinary teams to produce content that resonates with audiences. This synergy has led to productions that not only engage but live and breathe in culture leaving a lasting impact. My commitment to excellence in production is reflected in meticulous management of productions, from budgeting and logistics to casting and finding the best production partners, directors and production team to make our best work.
Projects
- LEGO The Most Boring Room EverWe created a social experiment, a film “The Most Boring Room Ever” to convince parents to take the #Play Pledge and turn everyday moments into something playful. What unfolded showed parents across the world just how simple free play is and how it can come from the most unexpected of places...even a single roll of paper. It even kick-started a wave of families sharing their own everyday Play Pledge moments empowering people to see play in different ways.
- Adobe Dream BiggerA new partnership between Adobe and The Football Association seeks to inspire the next generation of young girls and women who dream of becoming professional players to “Dream Bigger” increase fan base and elevate the profile of the competition even further. This film, stars Arsenal Striker Alessia Russo, and Man City Goalkeeper Khiara Keating, plus a supporting cast of grassroots players and fans, celebrates the energy and passion of Women’s FA Cup football.
- Samsung #NotesbythenationCross-channel campaign activated on OOH, social, digital and earned comprising an immersive pop-up Creative Station at Waterloo station, social content and an advert paying out on Amazon Prime. The campaign was designed to unlock the nations creativity by encouraging them to read, write and tell their stories using Samsung Galaxy Tab S9
Work history
Head of ProductionKetchum London
London, United KingdomFull Time
Skills
- Production Management