“Lemon Hotel” is an art installation/accommodation at Setouchi Triennale produced by Smiles Co., Ltd.
Setouchi Triennale is an international art festival held on several islands in the Seto Inland Sea of Japan. The festival invites artists from both Japan and overseas, many of whom make use of abandoned homes to host their art installations.
The challenge was to create a symbol that strikes a chord with both national and international visitors. The result is a bilingual typography whose Japanese scripts are modelled after Western cursive form. Its incomplete lines suggest a shape of lemon in a response to the concept of the installation celebrating the pure and sour taste of distant memories.