About me

My mission is to spread the value of cultural diversity through design. - Art director/Designer - Born in Japan, having lived in Italy, the UK and now based in Germany - Say hello! >>> info@tomomimaezawa.com I’m an art director and graphic designer born in Japan and based in Munich, Germany. With over ten years of international industry experience, I help small businesses and cultural organisations succeed in a multicultural society through visual communication.

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Projects

• 15

  ChaseChase is a collaboration with a Lisbon-based print studio, Lavandaria. The work is selected for Graphic Design in Japan 2021.
• Letter from THE NORTH FACE x DGTLWeb design for an interview with music festival DGTL by The North Face Japan
• 11

  Brand Identity and Packaging Design for Bonny Fiber SupplementsClient: Bonny Art Direction & Design: Tomomi Maezawa Jonathan Formento Photography: soona ☟Visit Bonny website☟ https://www.trybonny.com/
• Web Design for the North Face Japan 2020 Fall & Winter Clean Down CollectionThe collection website tells the story of the products' connection with nature. The quiet typography and structured layout design aim to give the impression of a nature diary. Creative Direction: SUB-AUDIO Photography & Movie: Ryo Hanabusa Design: Tomomi Maezawa Music: Seiichiro Nakamura ☟Visit the collection page☟ https://www.goldwin.co.jp/tnf/special/clean_down_collection_2020fw/
• 1

  Tomomi Maezawa - New WebsiteThis is my new website. It's a clearer presentation of my mission and services. I've also drawn new illustrations. Please visit https://www.tomomimaezawa.com/
• 3

  Mountain Hardwear Logowear 2020In collaboration with a Californian outdoor brand, Mountain Hardwear, I created graphic artworks for their 2020 spring-summer collection. Studying the different shapes, uses and materials of climbing equipment, I aimed to create designs that evoke the physical climbing experience. Climbing needs a lot of focus and attention to details, from securing a rope or an axe. These moments should be sticking to a climber's head along with the intense emotion of achievement afterwards. I wanted to celebr

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Work history

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Art Director / Graphic DesignerTomomi Maezawa
Jun 2019Munich, GermanyFreelance
Brand identity and graphic design for businesses in different countries such as Tonkotsu, Modern Metier, Freeletics and KINTO, including logos, stationeries, websites, signs and packagings. Visual artworks and pattern designs for international brands such as Disney, Levi's, Mountain Hardwear and United Colors of Benetton.
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Assistant Graphic DesignerIOD Productions
Feb 2017 - Aug 2017London, United KingdomFull Time
Responsible for the props with graphic design for the film "Isle of Dogs", especially for the ones that require Japanese typography and calligraphy, such as food packagings, flyers and writing on a wall.

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Skills

• Typography
• Branding
• Logo Design
• Graphic Design
• Visual Communication
• Identity Design
• Art Direction
• Packaging Design

Education

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MA Communication DesignCentral Saint Martins College Of Art and Design
Oct 2011 - Sep 2013London, United Kingdom
MA Communication Design at Central Saint Martins. Graduation project titled “Communication Survival Kit — in an entirely digital future, how might we rematerialise communication?”, 2013.
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BA Design InformaticsMusashino Art University
Apr 2007 - Mar 2011Japan
BA Design Informatics. Dissertation project titled "Environmentalised messages — a visual comparative study of ambient advertisements", 2011.