Mountain Hardwear Logowear 2020

  • Tomomi Maezawa

In collaboration with a Californian outdoor brand, Mountain Hardwear, I created graphic artworks for their 2020 spring-summer collection. Studying the different shapes, uses and materials of climbing equipment, I aimed to create designs that evoke the physical climbing experience. Climbing needs a lot of focus and attention to details, from securing a rope or an axe. These moments should be sticking to a climber's head along with the intense emotion of achievement afterwards. I wanted to celebrate the sensation by creating abstract illustrations representing the climbing tools and actions.