Lens Campaign 2024

In a world where so much is computer generated, in-camera images command attention and respect. The RF L Series of professional lenses deliver unrivalled optical performance in even the most challenging conditions. Ultra-precision lenses designed to capture authentic images that defy belief. Our challenge was to create not only a series of images that would demand attention but also appear to be hyper-real, calling into question whether such an image could be achieved without compositing and retouching.