Projects
- Defining a New category - Creating the PRESS Juice brandWith the mission to be London’s go-to source of organic juice, PRESS provides busy health conscious individuals with just the right balance of naturally extracted fruit and vegetable juices to help form part of their daily health ritual. Cold Pressing is a technique of extracting juice from fruit and vegetables that retains nutrient content, purity of flavour and quality consistency. This is in strong contrast to traditional juicing techniques of pasteurisation or blending that have a negative
- Brand Guideline Alignment/ToolkitMahabis brings innovative comfort to a range of hand-made slippers, sandals and all-day footwear. We helped them to expand their brand identity, providing guidelines across branding, imagery, colour palette and typography. The objective was to explore the possibilities of an identity in which the personality of the customer base and product usage was to be reflected by a number of graphic communication elements. We started by developing the newly employed strapline so that it would pair with th
- Lens Campaign 2024In a world where so much is computer generated, in-camera images command attention and respect. The RF L Series of professional lenses deliver unrivalled optical performance in even the most challenging conditions. Ultra-precision lenses designed to capture authentic images that defy belief. Our challenge was to create not only a series of images that would demand attention but also appear to be hyper-real, calling into question whether such an image could be achieved without compositing and re