Léonard - the inventive agency

Full experience at: https://leonard.agency/ (somehow I am not able to include a link) I had a pleasure of working on the launch of Léonard, the inventive agency. The project consisted in rebranding and repositioning the Parisian agency previously called Werkstatt. An agency rebranding itself - this does not happen very often. It was a very particular project to work on as a lead producer. I am happy to say that after months of hard work we are launching it today. What is an inventive agency? It’s a unique approach to brands’ communications combining art and technology. The visual identity represents the duality of physical and digital world, interaction and retribution, science and art, the rationality of the right side of the brain and the emotion of the left. This principle of duality was translated into the navigation of the website that we produced. Every user chooses the path and discovers the convictions ? of Leonard team. The 3D animations help to visually depict the meaning of each step. The 3D models were carefully crafted by Celia Lopez and coded by Damien Mortini. A massive effort from Léonard (ex Werkstatt) team. Bravo everyone!