Barbara Shabynina
Available

Barbara Shabynina

Account Director at Socialclub & Co-founder of HON ParisParis, France
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Barbara Shabynina
Available

Barbara Shabynina

Account Director at Socialclub & Co-founder of HON ParisParis, France
About me
Hi! I'm Barbara! Project Director, at Socialclub. Socialclub is an independent, highly scalable creative agency serving business needs through well-executed ideas that fundamentally change people perceptions and behaviours. We work with innovative and impactful companies such as Netflix, Uber, Withings, WWF, Cityscoot… My focus is production of exciting projects for audacious clients and I specialise in branding, design and communication. I kicked off my career in the prestigious branding studio Base Design in New York. I have a particular understanding of branding challenges and adapt quickly thanks to my international experience. On top of being a producer, I am working on launching Glug creative community in Paris. I am also City Leader for HON (Her Online Network) and the co-founder of this network in Paris.
Projects
  • Interview w/ Roanne Adams
    Interview w/ Roanne AdamsI had a pleasure to interview Roanne Adams, the Founder & Creative Director of RoAndCo studio for a series of IG interviews we did at HON (Her Online Network). As a studio founder and exemplary leader, she fosters collaborative culture for her team, many of them female, whom she has championed in their own path to leadership. She also dedicates time and professional effort to non-profit initiatives like the Women’s March, Together We Rise, and more. Roanne was named by UN Women, a Champion Of C
  • Léonard - the inventive agency
    Léonard - the inventive agencyFull experience at: https://leonard.agency/ (somehow I am not able to include a link) I had a pleasure of working on the launch of Léonard, the inventive agency. The project consisted in rebranding and repositioning the Parisian agency previously called Werkstatt. An agency rebranding itself - this does not happen very often. It was a very particular project to work on as a lead producer. I am happy to say that after months of hard work we are launching it today. What is an inventive agency?
  • HONline Talk & Interview w/ Cristina Tarquini
    HONline Talk & Interview w/ Cristina TarquiniIt was an honour and an immense pleasure to interview Art Director and Creative Technologist Cristina Tarquini for HON (Her Online Network). Cristina is a true inspiration to me. Her innovative work and thought provoking visuals stand out and have an undeniable impact on audiences. Cristina presented her practice and inspirations and then we discussed her career journey, her thoughts on the future of tech and the relevance of design. We host various events at HON physically and online to inspi
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Projects credited in
  • Ask for mooooore: new branding for Cala
    Ask for mooooore: new branding for CalaMeet the new Cala. With even mooore pasta! Cala is the most generous on demand pasta restaurant, so we made the brand in their image. Without compromise. The visuals are loaded with hot colors, fat typography and spicy illustrations. In a word, ask for moooore! Because plentiful, is beautiful.
Work history
    Socialclub logo
    Socialclub logo
    Project DirectorSocialclub
    Paris, FranceFull Time
    Socialclub is an independent, highly scalable creative agency serving business needs through well-executed ideas that fundamentally change people perceptions and behaviours. We work with innovative and impactful companies such as Netflix, Uber, Withings, WWF, Cityscoot…
    G
    G
    Co-Founder and HostGlug Events
    Paris, FrancePart Time
    Glug hosts creative networking events globally! Attend, speak or host to meet clients, employees & friends! Based around a series of talks and informal networking, Glug has become one of the most exciting, credible and well-attended creative events around. We’ve had names such as Anthony Burrill, Brendan Dawes, Design Studio, Dixon Baxi, Facebook, Future Deluxe, IDEO, Google Creative Labs, I Love Dust, Jason Bruges Studio, ustwo, Social Chain, Animade, Noma Bar, Uber, Wolff Olins and many more. Alongside our regular Glugs, we’ve also run events in conjunction with BIMA, D&AD, Adobe, WeTransfer, PickMeUp and charities such as Shelter. We like to have fun. See you at our events! Stay tuned for Glug Paris launch!
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Skills
  • Account Management
  • Brand Marketing
  • Cost Management
  • Budegting
  • International Marketing
  • Account Planning
  • Business Pitching
  • Html CSS
  • Digital Production
  • Digital Strategy
Education
    SuperHi logo
    SuperHi logo
    Digital Project ManagementSuperHi
    Paris, France
    Online course focusing on setting up, running, and closing smooth projects, increasing project value and profitability, preparing for red flags and risks, scoping and estimating accurately and working better together with teams.
    SuperHi logo
    SuperHi logo
    HTML, CSS, Java ScriptSuperHi
    Paris, France
    Online course focusing on building websites, the fundamentals of HTML, CSS and Javascript, coding prototypes that include scrolling and animation techniques, creating responsive design and working effectively with web designers and coders.
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