From 2012 to 2014, I was working at the Town Hall of Lyon with the Mayor's communication team. I lead a project about local planing law. The strategy was to involve residents in the future development of city planning measures. It was really interesting because I had to create this project from nothing, every aspect from the logistics down to style of the print media. Every font and color was really bright to avoid being boring, like urban planning could be. The concept was to organize public consultations on various topics every other Thursday. I named it "Les Jeudis du PLU" (Local Urban Plan in Thursday) a more catchy title in French. The goal was that the information was known by every resident and create a clear visual identity in multiple mediums and to develop relationships with the press to ensure positive coverage.