Glide into paradise through an immersive virtual reality expeirence with the worlds first VR experience that combines interactivity with live-action footage. Launching at the Hawai’i Tourism Conference in Honolulu, ‘Hawai’i VR’ combines cinematic live-action footage with virtual interactivity: a unique differentiation in virtual reality content.
THE CHALLENGE
Hawaii is one of the most beautiful places on earth, often described as paradise. With each of the four islands offering very unique and amazing experiences it's hard to appreciate and understand what they each have to offer if you haven’t been there. Virtual reality can take people to new places like never before, immersing them in time, space, adventure, and a story that leaves a lasting emotional connection.Our brief from the Hawaii Tourism Authority and OMD, was to transport people to the Hawaiian Islands and showcase the unique experiences each islands has to offer in ways they never imagined.
THE GOAL
Our world is based upon experiences, memories and moments that stand out. We’re full of vacation stories, whether exhilarating, rejuvenating, captivating or joyous. We are nothing without these. We needed to create an experience that allowed our consumers to be part of the adventure and story, bringing to life the unique experiences each of the four Hawaiian Islands have to offer. Our goal was to inspire consumers to challenge their existing expectations of the Hawaiian islands and embark upon new adventures.
THE IDEA
Consumers float down to one of four unique island experiences tailored to showcase what each island has to offer in ways they never imagined.Using gaze, consumer select one of four islands: Hawaii, Oahu, Kauai, or Maui. Once an island is selected they float down towards that island to get a closer look. As they approach the island we fade to a 360 live action experience were consumers can enjoy Hula in Hawaii, surfing in Oahu, sailing in Kauai and wading the waterfalls in Maui. At the end of each experience consumers return to the breathtaking aerial views where they can paraglide around and select another island experience
Customized for mobile headsets the experience has a 360 video-based para gliding experience which utilizes gaze detection to allow consumers to select and island of their choice. Consumers can gaze at any of the four islands, once an island is selected they are guided down towards it to experience an on-the-rails 360 experience. After each unique 360 experience is over the scene reopens with consumers looking over the breathtaking Hawaiian islands where they are encourage to explore more and make another selection.
Crafted for immersion
Crafted for immersive tethered platforms the activation launches by inviting consumers to paraglide above the majestic islands of Hawaii. Set as a rich, immersive, breathtaking first person POV. The tethered experience involves a full in-engine para-gliding experience that can be controlled by using the Vive controllers. Consumers can hold up the two Vive controllers in front of them - as if the controllers are the handles of a typical paraglider. In the virtual experience they will see a pair of stylized hands, pulling on both handles will allow them to control the flight of the paraglider.