Lets fill in the Blood Blanks - Advertising Campaign

The NHS in England alone requires 6,000 blood donations every day to be able to treat those in need. With 50% of donors in England being over the age of 45 there is a huge need for the younger generation to get involved. Let’s Fill in the Blood Blanks is a poster campaign to promote awareness and encourage young adults to give blood. The campaign consists of 3 posters that use scrabble pieces to represent the 3 blood types needed; B, A & O, and some of the the diseases and conditions that these donations could be used to treat.