Levi's Lookbook - AR

From concept to design and build, we created the Levi’s 501® Lookbook – an augmented reality treasure hunt that brought to life the versatility at the heart of the 501®. ‍ Three posters hidden throughout an event space contained three different ways to wear the iconic Levi’s 501®. Scanning each poster through a bespoke AR web-app, players could explore each unique look without the need for any custom app downloads. Once all three looks had been collected, players received an Amazon Locker code. Entering the code into the lockers located within the event gave visitors the chance to win gift vouchers and other goodies.