Hayley Hobbs

Hayley Hobbs

Senior / Executive Producer and Project DirectorLondon, United Kingdom
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Hayley Hobbs

Hayley Hobbs

Senior / Executive Producer and Project DirectorLondon, United Kingdom
About me
Multimedia producer with a focus on digital and over 10 years of industry experience.
Projects
  • Discover Your Perfect Pair
    Discover Your Perfect PairAn interactive fitting room harnessing the power of Amazon Alexa – transforming her into a virtual stylist and personal shopping assistant.
  • Levi's Lookbook - AR
    Levi's Lookbook - ARFrom concept to design and build, we created the Levi’s 501® Lookbook – an augmented reality treasure hunt that brought to life the versatility at the heart of the 501®. ‍ Three posters hidden throughout an event space contained three different ways to wear the iconic Levi’s 501®. Scanning each poster through a bespoke AR web-app, players could explore each unique look without the need for any custom app downloads. Once all three looks had been collected, players received an Amazon Locker code.
  • Digital Catwalk - Reinventing Retail
    Digital Catwalk - Reinventing RetailIn October 2019, the Kühlhaus Berlin played host to Destination Denim, an experiential event for Amazon Fashion fusing technology, music and culture. Our brief at Make was to create a stand-out experience that captured the essence of Amazon's product choice and variety whilst being at the forefront of digital innovation.
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Work history
    M
    M
    Executive ProducerMake Associates
     - London, United KingdomFreelance
    The Engine Group logo
    The Engine Group logo
    Integrated Project DirectorThe Engine Group
     - London, United KingdomFull Time
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Skills
  • Experiental
  • Experiential Activations
  • Experience Design
  • Content
  • Digital
  • Digital Advertising
  • Digital Campaign
  • Digital Creative
  • Digital Design
  • Digital Arts
  • Print
  • Integrated Producer
  • Project Direction
  • Project Management
  • Project Planning
  • Resource Planning
  • Resourcing
  • Creative Resourcing
  • Line Management
  • Licensing
  • Influencer Management
  • Social Inclusion
  • Social Media