This is a modular identity created whilst with HOAX for the Amsterdam based techno label Leyla Records.
Leyla wanted an identity that conveyed the dark, hard hitting sound of their releases and placed it within an occult setting, so I devised a system that uses an occultist 6*6 magic number grid to spell out the name of each artist and title of the release.
The location of the letters mapped on to the grid are then drawn in coarse black sand, joining consecutive points for each word to create the series.